5 Little Changes That'll Make a Big Difference With Your Digital Marketing in 2022
With a growing number of users online, it can be challenging to find the best ways to target your digital marketing strategy that ensures improved engagement and higher conversion. While digital channels provide an easily accessible platform to create brand awareness and promote products, modern-day consumers are much more demanding than they've ever been. Consumers today are more invested in supporting brands with values that are in line with their own.
In the current scenario, there is an increasing need for brands to establish a two-way conversation with consumers in order to connect with them on the issues which matter. Genuine engagement, personalised content, and relationship building are the key to creating an infallible digital marketing strategy.
Top 5 digital marketing trends to look out for in 2022
- Voice Search will have a huge impact on content marketing
- Consumers will prefer value-driven content
- Chatbots will continue to be an important part of digital marketing
- Personalized content will be the key to winning your target audience
- Video content will continue to dominate digital marketing strategies
Voice Search will have a huge impact on content marketing
According to research, 27 percent of the global online population conduct voice search on mobile, and 70 percent of all the searches will be voice searches by 2021. As this trend grows, digital marketers will need to use voice search for their strategies and content creation.
The advent of Siri, Alexa, and Cortana has brought a significant impact on search trends, making it an important place in new digital marketing trends. Now, screenless searching is something that millions of people in the U.S. do every single day. By simply asking the
AI-powered voice assistant, they can have the answers spoken back to them without even looking at or touching the device.
There are many businesses that are getting creative with their voice strategies, and here are a few ideas to use for inspiration:
Domino’s allows pizza-lovers to order from the comfort of their couch without having to pick up the phone or even place an online order.
PayPal users can engage Siri to send money to friends, family, or businesses.
Nestlé created a skill that provides voice cooking instructions as you cook.
Tide provides advice about removing stains caused by over 200 different substances.
Campbell’s has a skill that helps hungry consumers to choose and cook recipes.
Optimizing your content for voice search is a great way to create brand awareness and drive sales. The most effective way to optimize your content for voice search is to write it in a conversational way that answers relevant search queries in a straightforward manner.
Consumers will prefer value-driven content
Globally, the sheer volume of content uploaded by brands on a daily basis gives your audience the option to pick which content they want to engage with. Consumers today are more aware of their needs and constantly looking for unique content that adds value to their life.
In a highly competitive market, it is of utmost importance that you stand out with your offerings. Consumers are most likely to connect with brands that best align with their social values. To gain your customers’ trust offer them content that drives value. Instead of directly promoting the product itself, engage your audience by offering them something that will affect their lives in the long run. Start by thinking of how your product will affect their lives in the long run.
Chatbots will continue to be an important part of digital marketing
By the end of 2020, 85% of customer service will be powered by chatbots. The rising popularity of chatbots is due to their tireless 24/7 responsiveness. These virtual assistants offer outstanding customer service by answering promptly, accurately recalling purchase history, and automating repetitive tasks.
Find out how these brands have been using chatbots as a part of their digital strategy:
Spotify’s Facebook Messenger bot makes it easy for its customers to search for, listen to, and share music
Mastercard’s Facebook Messenger bot makes it easy for customers to check on account transactions
Pizza Hut customers can easily order pizza for delivery or carryout from Facebook Messenger or Twitter. Customers can also reorder their favorite pizzas, ask questions, and see current deals.
Hyper-personalised content will be the key to winning your target audience
Statistically, 80% are more likely to do business with a company if it offers personalized experiences. Trying to engage your customers with generic impersonalised content will not get you the desired results. Personalised marketing helps you interact with your audience and customers in a way that feels personal and human, taking into consideration their likes, preferences, and interests.
Hyper-personalisation uses artificial intelligence to collect data from your website traffic — their activity on your website, products frequently viewed, and more. The more data you have, the better personalised content you’ll be able to offer.
How to personalise your digital marketing approach:
For you, email marketing efforts segment your customers into groups based on their interests, preferences, or needs. You can also segment your campaigns based on demographic data, geographic location, and purchase history.
Create targeted discounts and offers. 62% of consumers expect companies to send them tailored offers and discounts based on their previous purchases, and 57% of them are willing to exchange personal data in order to receive it.
Engage your customers with personalised product or content recommendations. Netflix’s success owing to personalised recommendations, speaks for itself.
Video content will continue to dominate digital marketing strategies
Video is the most effective way to convey your message and create brand awareness. 90 percent of consumers say that watching a video helps them make buying decisions. Additionally, adding videos to your website’s landing pages can lead to 80% more conversions.
Looking to implement these digital marketing strategies? Speak to one our experts today.