We create digital products that disrupt markets
and make a real difference to people's lives.

We are Radical.

Radical is a digital disruption agency. Creating digital products and services is our passion. We work with you to create innovative ideas that solve your customer needs, disrupt your market and keep you ahead of your customer’s expectations.

We can help you...

We combine strategy, creative, content, UX, design and technology for a fully integrated, end to end service.

Disrupt your market

As experts in digital disruption, we help you understand your customers and the goals they have. We apply creative thinking and experimentation to explore new customer segments; challenge existing business models; and experiment with emerging technologies to discover new opportunities and create the potential for growth.

Get to market fast

We take a vision and make it happen, fast. We apply disruptive thinking with a user-centered approach to evolve and shape ideas before rapidly prototyping, testing and developing them into real live products, enabling a quicker and more predictable return on investment.

Improve existing products

We help define and deliver a clear product strategy; create a unified future vision; adapt to new and rapidly evolving market conditions and technology; and simplify and enhance the user experience to enable you to keep ahead of your customer’s expectations, deepening the relationship and ensuring future relevance.

Across all digital channels

As experts in digital disruption, we create digital products and services across all channels and devices, for multiple sectors. That’s why we’ve been named by eConsultancy as a ‘One to Watch’, and voted a top 10 boutique digital agency by The Drum.






Games Consoles



Future Tech


We work with...

We specialise in creating disruptive solutions for large enterprises dealing with multiple stakeholders, diverse customers and a rapidly evolving digital world.

Business Montior International
Early Learning Centre
Legal and General
Standard Life
Thomson Reuters
Banco De Chile

Radical Talent

Radical has an extensive resource capability to provide highly skilled UX/designers and technologists with specialised skills in digital product development using lean and agile principles.

Delivery and knowledge transfer

Our role is not only to deliver digital products but to up-skill our clients’ staff through pairing and shadowing. This allows the existing crop to build and maintain the knowledge gained through working alongside Radical Talent, creating a collaborative environment.

In-house scaling and management

We can provide experts to meet immediate delivery needs and work with senior management to build self-organising, in-house development teams. Using innovative methods, Radical Talent can quickly scale product teams who collaboratively oversee the design and development of digital products.

Workshops and coaching

Using relevant, real life scenarios, we also offer exciting, on-site workshops to allow clients to adopt our agile, lean methods of creative thinking, experimentation and rapid prototyping. We demonstrate how to turn even the most complex systems into simple, visual and transparent solutions.

Our team

We are known for our energy and passion, and have an industry-leading team at the helm.

Graham Thomas


Graham is an award-winning marketer with an outstanding reputation for building brands. Formerly Vice Chairman at Saatchi & Saatchi, Graham spent 20 years creating and marketing some of the biggest brands in the world. He then moved to dunnhumby where he worked with Tesco and other global retailers to manage their loyalty schemes and introduce digital technologies.

Ian Wilding


For the past 14 years, Ian has pushed the boundaries of digital experience by blending unique ideas with a detailed understanding of the technologies involved. He’s led Global innovation teams for the likes of Egg, Fidelity, RBS, Barclays and Mercedes, and has also successfully managed the transition of his previous agency into a private equity-backed technology group.

John White

Managing Director

John brings passion, energy, and enthusiasm to all relationships he develops. He has an acute understanding of what’s required in assisting brands to transform their identity, communications and interactions with customers across all channels. His particular interest lies in addressing challenges that combine consumer needs, business objectives and driving innovation in and outside of a client’s business.

Salim Barkett

MD – Middle East

Prior to joining Radical, Salim was Director at Kassab Media, regarded as the region’s premier OOH media specialist, responsible for the media marketing of the Dubai Metro, buses and taxi as well as other major OOH assets across the region. His career has taken in leadership roles in Middle East satellite broadcasting and in the advertising industry, including Saatchi & Saatchi.

Radical Europe

Holden House
4th Floor
57 Rathbone Place
Fitzrovia, London. W1T 1JU.
United Kingdom.

+44 (0)845 658 5909

Radical Middle East

Level 14. Boulevard Plaza Tower 1.
Sheikh Mohammed Bin Rashid Boulevard. Downtown Dubai. PO Box 334036 Dubai.
United Arab Emirates.

+971 (0)502 508 058

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